Privacy Policy

1Who we are and what this covers

“Fuel and Form Fitness,” “we,” “us,” and “our” mean Fuel and Form Fitness, LLC, a Florida limited liability company, doing business as Fuel and Form Fitness, located at 1150 Malabar Rd SE, 111-305, Palm Bay, FL 32907.

In this policy, “the Sites” means, collectively: the website at fuelandformfitness.com and any of its subdomains; any landing page, microsite, opt-in form, quiz, survey, scheduling page, or advertising destination we operate, wherever it is hosted; any lead form we run on a third-party advertising platform, including LinkedIn Lead Gen Forms and similar formats on other networks; and any email, text message, or downloadable material we send in connection with the above. This single policy governs all of them.

By using the Sites, submitting a form, downloading material, or communicating with us, you agree to this Privacy Policy and to our Terms of Use. If you do not agree, please do not use the Sites or submit information to us.

This policy describes our practices as a coaching business. It does not apply to any employer, clinic, health system, or other organization that we may separately work with, and it does not apply to information you provide directly to a third party through that third party's own service.

2Information we collect

Information you give us

• Contact details — your name, email address, mobile telephone number, and, if you provide them, your mailing address, employer, job title, and preferred method of contact.
• Consent records — whether you asked to receive text messages, the date and time you submitted a form, the page or advertisement you submitted it from, and the technical details of that submission. We keep these records to demonstrate that consent was given.
• Information you volunteer — anything you choose to tell us in a form field, an email, a text message, a phone call, an intake questionnaire, or a comment, including information about your goals, schedule, training history, eating habits, sleep, stress, injuries, or general health.
• Coaching information — if you become a client, the information you share or record during coaching, which may include body weight, measurements, photographs you choose to send, workout logs, step counts, water intake, food records, and your written notes to us.
• Payment information — if you purchase coaching, payment is processed by a third-party payment processor. We receive confirmation of payment and limited transaction details. We do not collect or store your full card number.

Information collected automatically

• Device and usage data — IP address, browser type and version, operating system, device type, screen size, referring page, pages viewed, links clicked, time spent, and approximate location derived from IP address.
• Cookies and similar technologies — see section 6.
• Email and message engagement — whether an email was opened or a link was clicked, and whether a text message was delivered.

Information from third parties

• Advertising and social platforms — if you respond to one of our advertisements or submit a lead form on a platform such as LinkedIn, that platform provides us with the information you submitted and limited details about the campaign it came from, in accordance with that platform's own terms and privacy policy.
• Service providers — our email, scheduling, messaging, analytics, and hosting providers may provide us with data generated by your interactions with our messages and pages.
• Referrals — if someone refers you to us, we may receive your name and contact information from them.

Please do not send us sensitive information we have not asked for, including government identification numbers, financial account numbers, insurance identifiers, or detailed medical records. We do not need this information to coach you and we ask you not to provide it.

3How we use information

We use the information described above to:

• Deliver the free materials, guides, and resources you request;
• Respond to your enquiries and communicate with you about coaching;
• Provide, personalize, adjust, and improve coaching services, including designing training and nutrition programs and reviewing your progress;
• Send you emails and, where you have separately opted in, text messages containing coaching guidance, updates, offers, and information about our services;
• Operate, secure, maintain, and improve the Sites and our materials;
• Measure and improve the performance of our advertising, including understanding which advertisements and pages produce enquiries;
• Create de-identified or aggregated information that does not identify you, which we may use and disclose for any lawful purpose;
• Maintain records of consent, transactions, and communications;
• Detect, investigate, and prevent fraud, abuse, security incidents, and other unlawful activity;
• Comply with law, respond to lawful requests, and establish, exercise, or defend legal claims.

Where the law requires a legal basis for processing, we rely on your consent, on the performance of a contract with you, on compliance with legal obligations, and on our legitimate interests in operating and marketing our business.

4Text messaging (SMS)

We send text messages only to individuals who have separately and affirmatively opted in to receive them by checking the text-message consent box on one of our forms or by otherwise giving express written consent. Providing a mobile number is not the same as consenting to text messages, and consenting to text messages is never a condition of purchasing anything from us.

What you can expect

• Program: Fuel and Form Fitness coaching updates, guidance, and offers.
• Message frequency: varies, typically 2–4 messages per month.
• Cost: message and data rates may apply. We do not charge for the messages; your mobile carrier may.
• Opt out: reply STOP to any message at any time. You will receive one confirmation message and then no further marketing messages.
• Help: reply HELP at any time, or email matt@fuelandformfitness.com.
• Carriers: mobile carriers are not liable for delayed or undelivered messages.

How we treat your mobile information

No mobile information, text-message originator opt-in data, or consent record will be shared with any third party or affiliate for marketing or promotional purposes. Every other category of information described in this policy excludes text-messaging originator opt-in data and consent. We share mobile information only with the service providers that transmit our messages on our behalf, and only so that they can transmit them, and where disclosure is required by law.

Opting out of text messages does not remove you from our email list, and unsubscribing from email does not stop text messages. Each is managed separately.

5Email communications

When you request a free resource or contact us, you are added to our email list and may receive coaching guidance, updates, and offers. Every marketing email contains an unsubscribe link and our postal address. You may unsubscribe at any time, and we will honor the request promptly.

Even after you unsubscribe from marketing email, we may still send you transactional or relationship messages — for example, replies to your questions, information about coaching you have purchased, receipts, scheduling confirmations, and notices about this policy or our Terms of Use.

6Cookies, analytics and advertising

The Sites use cookies and similar technologies — small files and identifiers stored on your device — to operate the Sites, remember your preferences, understand how the Sites are used, and measure advertising.

• Essential cookies are necessary for the Sites to function and cannot be switched off in our systems.
• Analytics cookies help us understand which pages are visited and how people move through them, so we can improve them.
• Advertising and conversion tracking — we may use tags, pixels, and conversion trackers provided by advertising platforms, including the LinkedIn Insight Tag, to measure the performance of our advertising and to show our advertising to relevant audiences. These platforms may set their own cookies and may combine what they collect on our Sites with information they already hold about you, in accordance with their own privacy policies.

Most browsers let you refuse or delete cookies through their settings. Blocking cookies may cause parts of the Sites to stop working correctly. You can also opt out of certain interest-based advertising through the tools offered by the advertising platforms themselves and through industry opt-out pages such as the Digital Advertising Alliance and the Network Advertising Initiative.

Some browsers transmit a “Do Not Track” signal. Because there is no common industry standard for responding to those signals, we do not currently respond to them. Where required by law, we honor recognized universal opt-out preference signals such as Global Privacy Control for the sale or sharing of personal information — noting that, as stated in section 7, we do not sell personal information.

7How we share information

We do not sell your personal information, and we do not share it with third parties for their own independent marketing purposes. We disclose information only as described here:

• Service providers. Companies that perform services for us — website hosting, email delivery, text-message delivery, scheduling, payment processing, analytics, file storage, and customer communication. They may use the information only to perform services for us and are required to protect it.
• Advertising platforms. Aggregated or hashed conversion and audience data used to measure and improve our advertising. This never includes mobile-number opt-in or consent data.
• Professional advisers. Our accountants, insurers, and lawyers, where reasonably necessary.
• Legal and safety. Where we believe in good faith that disclosure is required by law, subpoena, court order, or other legal process; is necessary to enforce our Terms of Use or other agreements; or is necessary to protect the rights, property, or safety of Fuel and Form Fitness, our clients, or the public — including in a medical emergency.
• Business transfer. In connection with a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy, information may be transferred as a business asset. Any successor will remain bound by this policy or will notify you of any material change.
• With your direction. Anywhere else you ask or authorize us to send it.

We may disclose de-identified or aggregated information — information that cannot reasonably be used to identify you — for any lawful purpose. If we publish anonymized client outcomes, we do so in a form that does not identify you unless you have given us separate written permission.

8Consumer health data

Some information you share with us relates to your health, fitness, or nutrition — for example body weight, measurements, training records, food and water intake, sleep, stress, energy, and any injuries or conditions you choose to tell us about. Certain state laws, including the Washington My Health My Data Act and the Nevada consumer health data law, treat this as consumer health data and give residents of those states specific rights. This section describes our practices for that information and applies in addition to the rest of this policy.

What we collect and why

We collect consumer health data directly from you — through forms, questionnaires, messages, calls, and any tracking you choose to share with us — and we use it for one purpose: to provide, personalize, and adjust the coaching services you have asked us for, and to communicate with you about them. We do not use consumer health data for advertising, and we do not use it to build audiences or profiles for advertising platforms.

How it is shared

We do not sell consumer health data. We do not share it with third parties except with the service providers described in section 7 who need it to help us deliver coaching to you, and where disclosure is required by law. We will not share consumer health data with an advertising platform.

Your rights

Where these laws apply to you, you have the right to confirm whether we are collecting, sharing, or selling your consumer health data; to access that data, including a list of who we have shared it with; to withdraw your consent to our collection and sharing of it; and to have it deleted. To exercise any of these rights, email matt@fuelandformfitness.com. We will respond within the time the applicable law requires and will not discriminate against you for exercising a right. If we deny your request, you may appeal by replying to our response, and we will provide a written explanation of the outcome.

Client confidentiality

If you become a client, The Fitness Coaching Agreement you sign obliges us to treat the existence of our relationship and everything you share with us as confidential, and not to disclose it — including using your name as a reference — without your written consent. You should understand that a coach–client relationship does not create legal privilege. A court could order us to disclose information about the relationship. If we receive a legal request that implicates your information, we will notify you before disclosing it where we are permitted to, though we may not be able to oppose the disclosure. We may also share your information with the vendors and service providers we use to deliver coaching to you.

9Data retention

We keep personal information for as long as we need it for the purposes described in this policy, and after that for as long as we reasonably need it to comply with our legal obligations, resolve disputes, enforce our agreements, and maintain business records.

• Enquiries and marketing contacts — until you ask us to delete them or until the information is no longer useful.
• Text-message consent records — for at least four years after consent is withdrawn, because the law that governs text messaging requires us to be able to prove that consent was given.
• Opt-out records — indefinitely, so that we can honor your opt-out.
• Client and coaching records — for the duration of the engagement and afterwards as needed for our records and legal obligations.

10Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we hold, including encrypted connections, access controls, and reputable service providers. No method of transmission or storage is completely secure, and we cannot and do not guarantee the security of any information you transmit to us. You provide information to us at your own risk. If you believe your interaction with us is no longer secure, contact us immediately.

11Your choices and rights

Choices available to everyone

• Email: click the unsubscribe link in any marketing email.
• Text messages: reply STOP to any message.
• Cookies: adjust your browser settings.
• Access, correction, and deletion: email us and we will do our best to accommodate your request, whether or not a specific law requires us to.

State privacy rights

Depending on where you live, state law may give you the right to know what personal information we collect and how we use and disclose it; to access a copy of it; to correct inaccuracies; to request deletion; to opt out of the sale or sharing of personal information and of targeted advertising; to limit the use of sensitive personal information; and to be free from discrimination for exercising these rights.

To exercise a right, email matt@fuelandformfitness.com with the subject line “Privacy Request” and tell us what you would like us to do. We will need to verify your identity before we act, usually by confirming information we already hold. An authorized agent may submit a request on your behalf with written proof of authority. We will respond within the period required by applicable law. If we decline, you may appeal by replying to our response.

We do not sell personal information and we do not share personal information for cross-context behavioral advertising as those terms are defined under state privacy laws. We have not done so in the preceding twelve months, and we do not knowingly sell or share the personal information of anyone under 18.

12Children's privacy

The Sites and our services are intended only for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with personal information, email us and we will delete it.

13Third-party sites and platforms

The Sites and our messages may link to websites, tools, and platforms we do not control, including social networks, scheduling tools, and payment processors. We are not responsible for the privacy practices or content of any third party. When you leave our Sites or submit information through a third-party platform, that party's own privacy policy governs. We encourage you to read it.

14United States only

We operate in the United States and our services are directed to individuals located in the United States. Information we collect is processed and stored in the United States, where privacy laws may differ from those in your country. If you access the Sites from outside the United States, you do so on your own initiative and you consent to the transfer, processing, and storage of your information in the United States.

15Changes to this policy

We may update this policy at any time. When we do, we will change the “Last updated” date at the top. If the changes are material, we will provide additional notice, such as a notice on the Sites or an email. Your continued use of the Sites after an update means you accept the revised policy.

16How to contact us

For any question about this policy, or to exercise any right described in it: